Branding is the ongoing effort to shape your audiences’ (customers, clients, employees, etc.) perceptions. It is a process and strategy that encompasses the steps you take to give meaning to your product and organization. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
A business letterhead is a header at the top of a company letter. The letterhead usually includes a business’s logo, name, address, and contact information such as phone or fax number, email address, and company website URL